E-commerce is the fastest growing retail market with over $1.86 trillion in sales worldwide. Statistics reveal that online shopping is expected to grow to 4.48 trillion by 2021. In fact, more brands than ever are using new technologies including Augmented Reality.
According to research from BusinessWire.com, the Indian AR market is projected to grow up to 55% over the next five years. With the rising demand for Augmented Reality enabled products, companies including Google, OnePlus, Sony India, and AuraVR are meeting the demands of AR products in the defense industry.
So how does this relate to e-commerce across the globe? Here’s how augmented reality apps are changing the world of e-commerce.
Enhances Visual Purchases
Using an augmented reality app helps customers visualize what their item would like in their home. This is beneficial for furniture companies who plan to sell their items online. Customers can see how their furniture would look like and what would fit in the space. Businesses can add AR features that project their furniture to check measurements and interact with virtual items in a real-world setting.
Additionally, Amazon tools promote augmented reality features which allows online shoppers to see how a product will look in their homes. The AR View is activated by a simple click on the camera using the Amazon app. This gives you a sense of the product’s dimensions and its appearance in your space.
Shapes Shopping Preferences
Today’s retail environment allows shoppers to envision the item effortlessly with a live view of augmented items in a real-world environment. According to a study conducted across the United States, over 1,062 people preferred to engage with technology as they shop. In fact, results show that shoppers consider augmented reality as a fun way to explore their options and compare which purchases to make.
Personalize Shopping for Customers
Augmented reality can personalize the ultimate shopping experience for customers with tools that allow them to solve the most common problems of online retail. Instead of showing models wearing the clothes, consumers will see themselves wearing the same outfits. With this level of personalization, brands will likely improve conversion rates and increase sales.
While the full potential of augmented reality has yet to be reached, it is on the verge of changing the ecommerce world. As more platforms like Google and Apple continue to embrace AR, this gives builders the tools they need to improve AR experiences.
