When you do the
SEO correctly, hundreds of potential customers rush to your site, but is your
site converting those visitors into customers? If people just check your
website and leave without buying any product or service you are offering, then
your business will eventually fail. Conversion optimization is as much essential
as search engine optimization because unless the visitors become customers you
will not be able to compete with the other brands and generate enough revenue
to grow your business.
If your website
is not being able to generate enough revenue for you yet, then here are some
website conversion optimization techniques for you.
A/B
Test Immediately:
The first thing that you need to understand is that there is no magic formula
for success. You have to test and find out what works for your business and
impresses your target consumers. Therefore, A/B testing is necessary. For
example, you can display two different landing pages to the customers and track
their responses. Find out which page successfully converts maximum numbers of
visitors and delete the other.
Get
Rid of Distractions:
Check the websites of reputed brands in any field and you will notice that all
of them follow a simple, focused design. Too many graphics, ads, pop-up
notifications and multiple CTA can distract the audience. Follow a minimalistic
design pattern and tell your USP in bullet points. Let them purchase in 2-3
clicks and keep the checkout process short. While designing your website, think
like a customer and plan a layout that will provide a smooth user experience.
Offer
Incentive to Create Urgency:
This is probably the most effective website conversion optimization strategy
that works across a wide range of websites. Whether you run a hotel, an apparel
store or a college, incentives always lure the visitors to click on the
call-to-action button. Make sure that your offers are either time bound or
limited stocks only. For instance, “Enroll now. Only 10 seats available” or “Book
rooms at flat 20% off. Offer ends at midnight.”
Be
Mobile Friendly:
In this age of smartphones and tablets if you want to convert your website
traffic successfully then it is important to invest in a mobile-friendly
website. Thousands of consumers purchase a wide variety of items from their
cell phones and unless your website is usable from all types of handheld,
internet enabled devices, you won’t be able to attract the younger generation.
Add
Social Proof:
Every website owner says that he sells the best product or service but the
potential consumers hardly believe them. However, if they discover that
hundreds of other people are showing faith in the same brand and their friends
like the brand, then chances of conversion increase significantly. Your Facebook
page, Twitter and G+ profiles can help you earn the trust of the customers and
inspire the website visitors to become customers. Hence, upload your social
media links on the homepage so that incoming traffic converts quickly.
Winning the
heart of millions of customers is not an easy task, but it is not an impossible
mission. Pay heed to the guidelines mentioned above and you will be able to
boost website conversion rate.
Author Bio:
Mav Razor offers online business solutions and is working with Utah SEO. He
specializes in professional SEO with local search optimization. Over time he
has earned goodwill of clients by giving valuable online services. You can
visit his website for more information.
