After failing to impress most with Canvas 4, Micromax is betting high on its next flagship model Canvas Turbo. Micromax is leaving no stones unturned in order to create hype for the phone even before it is launched. In a 11 second teaser of the Canvas Turbo, Hollywood Superstar Hugh Jackman is seen teasing the Canvas Turbo in a new teaser uploaded by Micromax’s official Youtube channel.
Hugh Jackman, best known for portraying the fictional character Wolverine in X-Men series, is going to replace Akshay Kumar as the brand ambassador of Micromax Mobiles or if he has been brought for promotion of this handset alone. Roping in Hugh Jackman might also be a plan of Micromax to expand in international markets. Also, Canvas Turbo is going to be targeted on urban Indian youth, who is more than familiar with Hugh Jackman, so this is an intelligent move from Micromax to get an internationally recognized face to promote its upcoming flagship device.
Jackman said in a statement:
Talking about Canvas Turbo, the handset is rumored to flaunt a 1.5 GHz Quad Core Processor along with Full HD screen. The success of this upcoming Micromax Flagship device will, however, depend on its pricing. If it is priced at anything above INR 20,000 ($325), we would suggest you to chip in another thousand bucks and grab a Galaxy S III or LG Nexus 4, both of wwhich are available for about INR 22,000 ($360). Till we get to hear more about pricing and specifications of the Canvas 4, watch Hugh Jackman reciting the “Nothing like Anything” slogan in this short video below.
Hugh Jackman, best known for portraying the fictional character Wolverine in X-Men series, is going to replace Akshay Kumar as the brand ambassador of Micromax Mobiles or if he has been brought for promotion of this handset alone. Roping in Hugh Jackman might also be a plan of Micromax to expand in international markets. Also, Canvas Turbo is going to be targeted on urban Indian youth, who is more than familiar with Hugh Jackman, so this is an intelligent move from Micromax to get an internationally recognized face to promote its upcoming flagship device.
Jackman said in a statement:
I am extremely thrilled and honoured to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.
